18 Apr Magazine Ad Analysis
Marketing Analysis-Magazine
Product Green Coffee Bean Extract
Ad Link http://mattmitchellcreative.com/magazine-ads.html
Description of Ad: Package looking very similar to McDonald’s fries with the French fries set on fire. The caption is “burn fat” with sub caption is “don’t just prevent fat. Burn it”
What was the appeal or technique used to evoke emotional response: The appeal is that you can not only eat fattening McDonalds French fries you can also lose weight by simply taking one of their coffee bean extract pills .
Objectives of ad campaign: The objective is for you to call or go to their website www.burnFatGreen.com and purchase their coffee bean extract pills so that you can lose weight by burning fat.
Describe the target market: Anyone who is looking for a pill to help them loose weight while still eating their favorite fast food.
What action does the ad want the viewer to take? Thy are wishing overweight customers to call or go to their website so that you can purchase their product.
Product Palm Centro 2 smart phone
Ad Link http://th01.deviantart.net/fs24/PRE/f/2007/326/6/5/Palm_Centro_Magazine_Ad_by_koreansensation.jpg
Description of Ad: One side of ad is an arm with black ink writing all over it with phone numbers and reminders of things to do – the caption is “Chaos”. On the other side is the Palm Centro2 phone with the caption “Order”.
What was the appeal or technique used to evoke emotional response: The appeal is that if you purchase a Palm Centro2 smart phone you will be able to achieve peace and order in your life and you will feel less chaotic.
Objectives of ad campaign: The object is for the readers to purchase their Palm Centro2 smart phone so that they too can get their life in order.
Describe the target market: The target market is urban professionals who are middle to upper class who have very busy lives and discretionary income for technology to make their lives easier and more ordered.
What action does the ad want the viewer to take? They wish for viewers to purchase their Palm Centro2 smart phone.
Product Starbucks Coffee
Ad Link http://moatsearch-data.s3.amazonaws.com/creative_thumbs/33/77/61/3377610a7a5cc06c62741f372206d17e_thumb.jpg
Description of Ad: The image is of a Starbucks coffee alongside a breakfast sandwich with the caption “Enjoy a FREE coffee with a breakfast sandwich March 12-14”
What was the appeal or technique used to evoke emotional response: The ads appeal is the offer of a free premium product, Starbucks coffee, with the purchase of an equally premium breakfast sandwich.
Objectives of ad campaign: The goal would be that when you stop for your morning coffee, you will also purchase your breakfast.
Describe the target market: Urban middle to upper income professionals who prefer premium coffee who may also have enough discretionary income to purchase breakfast sandwiches.
What action does the ad want the viewer to take? Purchase a new breakfast sandwich March 12-14 in order to enjoy a FREE coffee.
Product iPhone 5s
Ad Link http://cdn.macrumors.com/article-new/2013/10/Iphone5sad1.jpg
Description of Ad: Close up view of the iPhone round button with the caption “Your finger is the password”
What was the appeal or technique used to evoke emotional response. The appeal of this ad is that the iPhone 5s is adding a personalized level of security while utilizing the newest technology. You no longer have to remember passwords because your thumb is your password.
Objectives of ad campaign: The objective is to get existing iPhone customers to upgrade to the iPhone 5s and to entice new customers to purchase their smart phones.
Describe the target market: Middle to upper income people who love the latest technology and prefer a higher level of security with their smart phones.
What action does the ad want the viewer to take? The objective is for people to purchase or upgrade their phones to the iPhone 5s.
Product Gatorade
Ad Link https://s-media-cache-ak0.pinimg.com/236x/89/13/0f/89130fe6cb50a0c2a0641234454f5ec0.jpg
Description of Ad: Be like Mike drink Gatorade caption with a photo of Michael Jordan in a Chicago Bulls uniform drinking Gatorade with the sub caption “It’s all you’re thirsting for”
What was the appeal or technique used to evoke emotional response: The ad is appealing to young athletes who wish to be as successful as Michael Jordan and that if he drinks Gatorade the young person should be like him and drink Gatorade too. Gatorade is the beverage of champions.
Objectives of ad campaign: Sell more Gatorade to people who see themselves as athletes.
Describe the target market: Any person who wishes to be an athlete and will need something to quench their thirst.
What action does the ad want the viewer to take? Purchase additional Gatorade with a $.55 coupon off of 1 bottles of Gatorade.
Schree Chavdarov
Posted at 00:31h, 21 AprilThe health angel living within me wants to dislike the Green Coffee Bean Extract ad, but it uses an interesting technique to get viewers’ attention. It seems that whenever McDonalds is being ousted in an ad, there has to be a positive twist. Also, I have noticed that companies love to use Michael Jordan as a promotional mechanism. His face really seems to be enough to convince consumers to purchase whatever product he is representing.
asmcpa@yahoo.com
Posted at 13:19h, 21 AprilMJ is the GOAT and he is very likeable – pretty much a win win for any product placement.
Maria-Elena Surprenant
Posted at 22:58h, 24 AprilGreat choice of ads! The Starbucks ad is luring because of the coffee and sandwich that are featured-it makes one want to go purchase them! I personally love the sandwich in the picture, and have had it many times.
Out of the all of the ads, I really like the Palm smart phone-it effectively depicts two different worlds of chaos and order, and even plays off of the idea of a “palm” since the product is a Palm smart phone.
asmcpa@yahoo.com
Posted at 20:14h, 25 AprilPalm really was the market leader in PDA but let the Apple iPhone beat them in the smart phone race. I loved my Palm Pilot
Chris Carter
Posted at 02:01h, 28 AprilAwesome ads. I’m a huge Apple fan and enjoy looking back at their past ads. I enjoyed reading your thoughts and think you did an incredible job presenting the information clearly.
Chris
Mitchell McDowell
Posted at 16:24h, 30 AprilAlicia,
Nice selection of ads. The iPhone 5s ad really grabbed my attention. Apple does a nice job of separating its self from the competition by promoting the “fingertip” password function. They have also provided a reason for current customers to upgrade to a better phone.
Thanks,
Mitch
asmcpa@yahoo.com
Posted at 19:54h, 30 AprilApple is probably the best company around in terms of creating “buzz” with their advertising