News Paper Ad analysis

18 Apr News Paper Ad analysis

Marketing Analysis-News Paper

Product: Stihl Yard Equipment: Edgers

Ad Link http://farm3.static.flickr.com/2660/3775195456_1fc196a0af_b.jpg

Description of Ad: The ad appears to be a newspaper article however it has been trimmed on the side by a Stihl edger just like you would trim your yard.

What was the appeal or technique used to evoke emotional response:  Visually, it is a nice break from the regular black and white type typical of a newspaper. It is a bit of a “fake out” in that at first glance you think you are viewing another article however the slicing S shape along the side draws the eye downward towards the Stihl edger and the tag line “Engineered to give every job a professional-looking finish”

Objectives of ad campaign: Get the reader’s attention with the visually enticing S shape slashing through an article and drawing your attention to how precise and professional the Stihl product does its job.

Describe the target market: The target would be anyone who is a home owner or who does professional landscaping. Likely to be someone over the age of 40 as this is a newspaper ad and younger people rarely read newspapers.

What action does the ad want the viewer to take? The ad focuses on professionalism and engineer accuracy so if that is important to you in a yard tool, this will be the product you wish to purchase.

Product: Fitness USA

Ad Link http://gregschaale.com/images/GreatAd.jpg

Description of Ad: Young trim and athletic looking man and woman showing off their muscles and flexibility with the caption “Exercise at Fitness USA You’ll Feel Great” It also advertises that you can get started for just $10.

What was the appeal or technique used to evoke emotional response:  The appeal to the ad is that for a mere $10 you too can be young, fit, sexy and strong while feeling great.

Objectives of ad campaign: The objective is to entice out of shape, over weight and tired people to sign up for their Fitness Supercenters so that can feel better, increase energy, fight stress, increase metabolism, lose weight and look your best.

Describe the target market: Anyone over the age of 18 who can afford $10 and feels they need to lose weight and feel fit. They are likely targeting someone over the age of 30.

What action does the ad want the viewer to take? Sign up for their gym membership.

Product: Fitness Together in Williamsburg VA

Ad Link http://gregschaale.com/images/Portfolio/Fitness%20Together%20Ad.jpg

Description of Ad: Young trim and athletic looking woman showing off her muscles and flexibility with the caption “Tired of working out at the Gym? Try us” First session is Free.

What was the appeal or technique used to evoke emotional response:  The appeal to the ad is that for Free you can try out their gym and that you to too can be young, fit, sexy and strong while feeling great.

Objectives of ad campaign: The objective is to entice out of shape, over weight and tired people to sign up for their FT Fitness together so that can feel better, increase energy, fight stress, increase metabolism, lose weight and look your best. This gym offers 1 on 1 trainer

Describe the target market: Anyone over the age of 18 who can afford $10 and feels they need to lose weight and feel fit. They are likely targeting someone over the age of 30.

What action does the ad want the viewer to take? Anyone over the age of 18 who can afford a gym membership and feels they need to lose weight and feel fit. They are likely targeting someone over the age of 30.

Product: Navitas USA

Ad Link: http://www.scanjobs.net/admissions/adv/University-Degree-In-USA-by-HR-Consultants–scanjobs.net-09-11-2014-2.jpg

Description of Ad: Earn a University Degree through Navitas USA which partners with University of Massachusetts. There are over 100 programs offered.

What was the appeal or technique used to evoke emotional response:  Highly ranted university (91^st in the word) is offering SAT waived admission to undergraduate programs, over 100 programs offered and easy undergraduate admissions with partial scholarships available and flexible entry dates.

Objectives of ad campaign: To sign up individuals into an undergraduate or Pre-Masters education program.

Describe the target market: Anyone with a high school degree living in the Massachusetts area seeking additional education or an undergraduate degree.

What action does the ad want the viewer to take? They are seeking folks to call their HR Consultants to assist you in booking an appointment to get more information and to sign up for their University degree programs.

Product: Old Spice High Endurance Clear Gel Deodorant

Ad Link http://files1.coloribus.com/files/adsarchive/part_488/4888305/file/old-spice-clear-gel-follow-directions-small-94603.jpg

Description of Ad: If you don’t stay dry, who gives a S**T if it’s clear. It is advertising a clear deodorant that is strong enough to keep you from sweating.

What was the appeal or technique used to evoke emotional response: It is appealing to men who do not want to get the white marks on their shirts from regular deodorant but still have one that is powerful enough to keep you from sweating through you clothes.

Objectives of ad campaign: The objective is for men to buy Old Spice deodorant.

Describe the target market: Men who are active or who easily sweat who wish to smell like Old Spice and who wish to stay dry all day even if they are into high endurance sports.

What action does the ad want the viewer to take? Purchase High Endurance Clear Gel Old Spice deodorant.