Marketing Analysis-News Paper Product: Stihl Yard Equipment: Edgers Ad Link http://farm3.static.flickr.com/2660/3775195456_1fc196a0af_b.jpg Description of Ad: The ad appears to be a newspaper article however it has been trimmed on the side by a Stihl edger just like you would trim your yard. What was the appeal or technique used to...
Marketing Analysis-TV Product: HBO Awkward Family Viewing TV Ad Link: Spot #8 http://www.adweek.com/news-gallery/advertising-branding/10-best-ads-2014-161692 Description of Ad: Millennial age daughter watching a racy scene of HBO’s TV show Girls. While she is watching it, dad walks in eating popcorn and he stops to watch the scene with his daughter....
Marketing Analysis- Radio Product: Old Spice – “Momsong” Radio Ad Link: http://www.aef.com/exhibits/awards/radio_mercury_awards/2014 Description of Ad: This ad won the best of show Grand Prize presented by Mercury Awards in 2014. The ad is set to music that I would place it somewhere between a ballad and a gospel...
As a Certified Public Accountant (CPA) working in Western North Carolina's greater Asheville market I see a lot of self-employed tax payers. Many were unaware of the requirement for health insurance for 2014. The penalties for not being insured in 2015 are greater than last...
As a CPA who practices in the greater Asheville / Weaverville area I deal with the North Carolina Income Tax on a daily basis. I have noticed this year that the changes to the NC tax code are causing a lot of questions with both...
Because I am a Certified Public Accountant (CPA) who works in the greater Asheville area, I work with a lot of small businesses as well as those who have retired to the area. When tax preparation time comes around sometimes we are in a situation...
Tax Tips from your Weaverville CPA: Leverage retirement account tax savings. Start thinking now about contributions to a retirement account. Traditional retirement accounts like a 401(k) or individual retirement account (IRA) still offer some of the best tax savings. Contributions reduce taxable income at the...
Just a little bit of CPA humor on a cold and snowy Monday in Weaverville, NC Have fun doing those bank reconciliations. Mind balance to the penny!...
As a Weaverville / Asheville area CPA I work with a lot of self-employed solo-entrepreneurs. Their talents are varied and range from business coaches, artists, potters, construction workers, doctors, nurses, massage therapist, acupuncturist, bankers, investors, and so many more. The one area many of them...
As a CPA located in the greater Asheville, NC market, I meet a lot of creative and adventurous people who have visions of the next great product or service. Those visionaries will also need a strategy to bring their idea to market here in Western...
